4 Crucial SEO benefits for your local Business in Kelowna

Local businesses have a lot to gain from SEO marketing, and it is not an exaggeration to conclude that organizations that have not embraced the power and magic of SEO are probably in a far worse situation than their counterparts who have done so. SEO aids local and small businesses in creating robust, fast and user-friendly websites which rank higher in search engines, hence potentially bringing more customers to their websites, hence increasing conversion rates eventually.

If l may boil it down, search engine optimization directly implies to the process of aiding the search engines in finding the web pages of yours more efficiently. This means that if your website is not adequately search engine optimized, there is the likelihood your customers will not find your site and will, therefore, purchase from your fiercest rivals!

If you are a local business owner, you should use SEO to create a strong web presence and potentially bypass your competitors by gaining newer customers and take your business to the next level.

The article examines in fine details, the key SEO benefits to your local business.

A website that is more user-friendly.

As a local business owner, our Kelowna SEO expert will help you re create a smoother, faster and a user-friendly site Even though most individuals are still hanging on to the old SEO definition, by thinking that SEO is just about optimizing for the search engines, however, currently, SEO is also about enhancing user experience. An uncluttered, clean and a well-structured website is likely to compel local customers to stay longer, hence hugely reducing the bounce rate, while increasing page views in the process. Similarly, a relevant content page makes your readers happy since they are more likely to get valid answers to their problems. Following decent on-page SEO practices significantly enhances the user experience thereby creating a host of short to long term benefits.

Attracting more customers.

Apparently, one of the primary reasons why local entrepreneurs create a website is to stand out from the completion and improve their customer base. Otherwise, why would you invest thousands of dollars in marketing, right? Local businesses which have good SEO optimized website attract more clients and studies have proven that they grow as twice as fast as compared to local businesses who don’t have one.

As a matter of fact, space bound seo is undoubtedly the most effective and affordable marketing team that exists today. It only brings in clients who are actively looking to find your service or product, if you are willing to spend a small amount of cash, energy and time, SEO will surely help attract targeted traffic to your site, and eventually increased customers to your business than any other marketing trick you have ever practiced.

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Improved Conversion rates.

Local websites that are SEO-optimized always load faster are easier to surf and read. Additionally, they are correctly displayed in almost all sorts of devices including tablets and mobile phones. Additionally, a website that is easy to read and navigate is more likely to attract and hold attention from the readers and visitors at large. The visitors are more likely to become your regular subscribers, loyal clients and returning visitors as well.

Building the awareness of your brand.

One of the advantages of having higher rankings on the SERPs is creating a brand awareness. As a local business owner, get to know that when your site appears on the first page of the main search engines including Google, Bing, and Yahoo, your potential clients will trust your brand when searching for a particular product or service compared to other brands lacking a robust web presence.

This is why local and small businesses that wish to create a better awareness of their brands must invest heavily in SEO, and probably start gaining top rankings for the KEYWORDS related to their respective businesses. We are not in the 80s anymore; now search engines play a crucial role in either making or breaking your brand.

SEO – The Keys To Building A Successful Online Business

If you are new to internet marketing, then no doubt, you have quickly become tired of all the hype and lies online. I know this, because I have been online for over 5 years now. I have seen it all and even bought into a few so called, experts and their secret sauce formula on how to make money online. What I discovered, is most of the information from these so called guru’s, is just smoke and mirrors. They give you just enough information, to wet your appetite, but never enough to fully answer the question – how do you make real money online?

Now, if you have been plagued by this same dilemma and are worn out from jumping from 1 online deal to another, then pay attention here for just a minute, as I give you a straight up approach on how to build a solid business online. More importantly, I want to show you, how to protect your online assets from the whims of the search engines and simply wiping out your rankings with a click of a button.

Why am I telling you this? Because it just happened to 2 of my sites that had all unique quality content period. Now, I am still getting the sites cached regularly, so it could be just a hiccup for a few weeks. But’s it still a wake up call for me, but more importantly, I hope you never experience this. If this has or ever does happen, by branding yourself first, you will protect yourself from loosing all of your income overnight.

This leads me into the main focus of today’s topic – branding yourself. Back when I started out online, I used MySpace and bought Max Steingart’s course on relationship marketing. At the time, I had always knew the power in building rapport with people, however, I never fully appreciated it from the online perspective. You see, I didn’t know anything about internet marketing and all the technical skills that I would have to learn, like building a WordPress Blog, setting up FTP, writing keyword rich and focused articles etc.

Fast forward 5 years and much has changed online in terms of technology. What has not changed, is the power and importance of branding yourself and your business. Just look at a couple of examples of what I mean here, like Amazon and Sears. If you were looking to buy something online, most people think about Amazon instantly. Why do you think that is the case? Its because they have done a spectacular job of marketing their business as the place to buy products at the best prices. As well, look at long term established companies like, Sears. They are a brick and mortar business, that really only recently tapped into the power of the online world.

The main point to take away from today’s article here is the following. Those 2 companies, and millions of other companies around the world, don’t worry about the whims of the search engines coming along and de-indexing their sites etc. I am sure Google and the other search engines won’t do that, unless they do some stupid things online in terms of promotion. However, because they built up their reputation or branding, they are essentially immune to the fluctuations of the search engines. Even the mighty Amazon online, has built up so many regular customers, they could still continue making billions of dollars per year. Although, I am sure they like the fact, that they rank for hundreds of thousands of keywords online.

When it comes to promoting a business and trying to decide what you should promote, promote yourself first and foremost. People do business with real people. You don’t have to hide behind some privacy Whois data. If you market yourself and have some unique skills for people, you will have business no matter what happens in organic searches. In other words, you will continue to make money. If you also rank on the front pages of Google and the other search engines, that is simply icing on the cake.

I have been trying to figure out a so called angle to this new website of mine and what fancy headers I would add, however, I have decided to focus on the content and let that be the driving force of this website. I prefer actually clean looking and professional sites. I don’t need all kinds of bells and whistles. That only distracts people from the main focus, the content that I am writing and providing on this website. I want to ensure that my readers come away, with a some little golden nugget that will help them in the online journey.